When is a trifold more than trifold?
The Brief
The Hart-Wood free medical program moved to a new church after 35 years. They requested a brochure for their dedication event that was representative of their values and history,but also told the guests about the new location. And of course, it had to be easily printable.
“Thank you for bringing a level of professionalism and cohesion to this brochure”
Dr. David Runyan,
Chief Operating Officer,
Hart-Wood Free Medical Program
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We wanted the iconic spire of the location to act as the visual anchor, so a stylized picture spans the entire trifold, featuring prominently on the cover.
The Trifold pattern on standard letter paper kept printing costs to a minimum.
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An uncluttered layout on the inside draws attention to the key messages - the founders who were being recognized, and the program for the ceremony.
